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Razor USA: New Talent & Production Guide
We are thrilled to have you join us for your first shoot and can't wait to create some amazing content together. On this page, we'll provide you with all the information you need to know before the shoot, including release forms, guidance on dress code, safety precautions, and payment details.
This is What We Do! Join Our Ride Video Crew
Release Forms Needed:
These are required prior to the shoot. Please complete a W-9 and the appropriate talent release form (adult or minor).
What To Expect:
At the shoot, we’ll help you style and select an outfit and provide you with a Razor helmet. We’ll also show you how to safely ride and operate the product and tips to conserving battery life. One of our talented videographers will be present to oversee the shoot and capture footage using the latest technology. They’ll guide you throughout the day to ensure a smooth and successful shoot.
For riders 6 and under:
• Emphasis on having fun with the product; easy, effortless play and riding
• Child should be comfortable in front of a camera and able to follow simple instructions
• Parental assistance may be needed, on-camera participation by parents is optional
• Shoots last 1-2 hours.
For riders 7 to adult:
• Emphasis on having fun with the product; easy, effortless play and riding
• Model needs to be comfortable in front of a camera and able to follow instructions for safety and time efficiency
• Coordinated maneuvers expected, but can opt-out
• Model should be able to maintain a smile and avoid looking directly at the camera
• Shoots last 2-4 hours.
NOTE: Products may be rare prototypes not yet in stores. Models will be instructed to handle them with care and avoid damaging, scuffing or dirtying them during the shoot.
What To Bring and Wear?
When it comes to dressing for the video shoot, we want you to look and feel your best on camera. To ensure that the final product looks great, we’ve identified specific clothing requirements that look best on camera:
Please do the following:
Come dressed in the outfit you think will work best, given the notes below.
Tops Wear clean, solid color shirts without logos or big designs. Avoid midriff-baring shirts or anything super tight and opt for more relaxed-fit shirts. Bring 2-3 extra shirts in different colors with you.
Pants or Jeans Wear clean pants (e.g. jeans, khakis, leggings) in solid colors with a comfortable fit. Bring 1-2 extra pants in different colors and/or styles with you.
Jacket Wear or bring a button-down shirt or light jacket to tie around the waist for added style and or warmth.
Shoes Wear clean closed-toe shoes, preferably solid black, with minimal branding. Vans are not allowed. Bring 1 extra pair of closed-toe shoes, ideally in a different brand.
We’ll provide helmets, so no need to bring your own.
Bring water and a snack to stay hydrated and energized.
Remember these guidelines and feel free to ask us any questions.
Distribution:
Our product videos are distributed across a wide range of platforms to reach a broad audience. Some of the places where our product videos and imagery can be found are:
Online marketplaces such as Amazon, Target, and Walmart.com • TV Shows like “The Price is Right” and “The Ellen Show” • Print media like magazines, catalogs, and product boxes • Online advertising on social media platforms like Facebook, Instagram and YouTube.
We are proud to showcase our products on some of the most popular platforms and shows. We hope that this will give you an idea of the reach and impact of our videos and the potential for your participation to be seen by a large audience.
Payment:
We value your time and will compensate you for participating in our product video shoot. See below for details on the payment process:
- We reserve riders for 2 hours and pay $100. If the shoot finishes early, you still receive the same rate.
- Required documents for the first shoot: W-9 Form and Model/Talent Release Form (Adult or Minor).
- Email completed documents to casting@razorproduction.com.
Payment cannot be processed without these documents. - A check will be sent within 30 days after the shoot.
